As of July 1, 2025, Marketing fees may be up to 3% of gross revenues, and are currently at 2.2% of gross revenues. Local Advertising and BDF (Brand Development Funds) will not exceed 4.5 percent, and are currently at 3.5% combined.
Local Advertising:
These expenditures are spent by you in your local market for tactical execution and media placement, including non-BDF managed digital, radio, television, and out-of-home advertising (e.g., billboards, bus wrap or other outdoor advertising), for marketing and promotional materials that we have prepared or approved. Your Local Advertising requirement is reduced by any contribution you make to Cooperative Advertising. You will be automatically enrolled in a digital advertising program managed through the Brand Development Fund. The contributions from the BDF do not count towards your local advertising requirement. The digital advertising program managed by the BDF ensures a cohesive strategy and leverages centralized purchasing for impactful local market advertising.
Brand Development Fund (BDF):
Deposited in the Melting Pot® Brand Development Fund. Brand Development Funds are controlled and spent by us. Your Brand Development Contribution is paid via electronic funds transfer on the 10th day of each calendar month.